What is Stan Store? How it Works + Pricing (My 2024 Review)

As a digital marketer, I’ve navigated my share of e-commerce platforms and creator tools, each with its own set of features and a promise to be the holy grail of online sales. Researching the market, vetting solutions, going through trial and error––I’ve done it all.

Perhaps you’ve experienced the frustration of complex online selling tools, just as I have. That’s why today, we’re shedding light on one of those tools that deliver on their promise. When I first came across Stan Store, my question was simple: Could Stan Store really compare with Linktree?

After trying it out, I was impressed. With an average of 2.8 times more Gross Merchandise Value (GMV) for users who include it in their TikTok and Instagram bios than those who don’t, I understood why many people turn to Stan Store over its alternatives.

So, if you want to run an e-commerce store, or you’d like to become a successful digital creator on Stan store, keep on reading, as we delve into how this all-in-one-platform can simplify your daily tasks and improve your online store conversions.

What is Stan Store?

Stan Store is a user-friendly platform designed for creators who want to sell products, courses, and facilitate bookings directly through a single link on their social media bio.

As a creator looking to make money online, you can launch a storefront in minutes without transaction fees, and integrate Stan Store with your social media.

In my experience, Stan Store simplifies the way we sell digital products by bringing together all the tools needed in one easy-to-use interface. It’s quick to set up – you can have a professional digital storefront in less than ten minutes. So, let’s get into that.

How Does Stan Store Work?

Stan Store is straightforward: you sign up, customize your storefront, upload your digital products or set up courses and appointments, and share your unique Stan Store link by adding the link in bio on your social media.

People click the link and browse your digital products or online courses, which they can buy directly in the dashboard.

Alternatively, if you’re selling consultations, they can book sessions.

Transactions are processed securely at no cost within the platform, and you can cash out income from your digital downloads within 7 business days.

How to set up your Stan Store to sell digital products starting today

1. Start with their onboarding process. Sign up for Stan Store and start a 14-day free trial. Choose a relevant niche category, and set up your profile with a username, profile picture, social media links, and direct deposit settings.

2. Customize your store. In the ‘My Store’ section, you’ll discover various templates, themes, colors, and fonts. You can also personalize your Stan Store with your brand colors.

3. Build your products. Offer a mix of high-ticket items like coaching, medium-ticket items such as personalized videos or courses, and low-ticket items including digital downloads.

4. Connect with your audience. Build an email or SMS list directly within Stan to create a direct communication channel with your followers.

5. Add external links. Use the External Link or URL Product feature to direct customers to additional resources or affiliate products.

6. Integrate tools. Connect your favorite tools and services, such as calendar apps or Mailchimp. Stan’s automated calendar booking feature means you connect your online calendar once, then watch calendar bookings rise as you promote your business, with no manual work involved.

Who Can Use Stan Store?

Stan Store is the go-to platform for digital creators such as user-generated content (UGC) creators, entrepreneurs, marketing creatives, and coaches who aim to monetize their online presence.

So, whether you are:

• A) An artist looking to sell digital downloads or artwork such as NFTs

• B) Social media influencers who want to sell online courses or digital downloads

• C) A wellness coach offering virtual sessions and discount codes for fitness apparel

• D) All of the above

Stan Store is a great choice to start selling digital products in a safe, compliant, and easy way.

Top benefits of Stan Store

Stan Store offers a series of benefits that make it stand out among competitors, including:

• It helps automate mundane tasks, which means you can focus on product development and customer service. Given the challenges that social media marketing poses for creators who want to stay relevant, you’ll need this time to focus on growing and maintaining your social channels.

  

• It offers customers a frictionless buying journey from product discovery to checkout, which improves conversion rates and the share of repeat customers.

• Rather than adopting a ‘one-size-fits-all’ approach, this eCommerce solution offers tools and integrations specific to a wide range of content creators, helping you tailor your store aesthetics and offerings to your market segment.

Best Features of Stan Store

As an e-commerce entrepreneur, you need a platform that scales with your ambition––and Stan Store gets that. Crafted with digital creators in mind, the platform offers top-notch features like:

1. A user-friendly interface

Stan Store was built with UX/UI design in mind, as shown by the multitude of reviews that highlight the ease of use of this platform.

This tool simplifies business operations like financial management, customer-facing initiatives, or asset organization.

The drag-and-drop builder makes it easy to add, arrange, and edit digital products offers. Its adaptive design is a great attribute for any content creator in need of a mobile-optimized store that looks good on a variety of devices.

2. High level of personalization

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Stan Store goes a long way to make brands looking to monetize their digital assets feel valued with its customizable features and more than 11 templates.

3. Mulitude of integrations

The variety of features and integrations allowing you to connect with your audience is massive.

You can grow an independent list of email or SMS contacts, connect to your email marketing platform and social media, or integrate with Zapier, Zoom, Paypal or Stripe, and more.

4. A referral program

For dedicated creators, Stan Store includes affiliate links with their referral program that you can take advantage of to earn bonuses while promoting the platform.

5. Support in financial and legal aspects

Stan Store helps you collect sales tax, manage your income, cash out when needed, and even file your 1099-K form (if you qualify).

It integrates well with digital wallets and banks so you can monetize your paying customers safely and securely.

6. Stan Store pricing is affordable

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Stan Store is renowned for its policy of ‘no transaction fees‘ and two affordable payment plans:

1. $29/ month with its basic plan––ideal for new or small businesses, providing essential e-commerce features and a user-friendly interface for easy store setup.

2. $99/ month with the Creator plan–– Stan Store’s pricing plan includes the Creator PRO, which caters to growing businesses with the same features as the basic plan, plus email marketing, more customization, and powerful marketing tools such as pixel tracking, funnel builders, or affiliate programs.

Stan Store Pros and Cons

Before you commit, let’s lay all the cards on the table. A transparent look at the pros and cons of Stan Store means you can make an informed decision, and that’s what we’re here to do.

Stan Store Pros

• One dashboard, all the features and sales channels you need.

• Keep more of what you earn for each digital download thanks to their zero transaction fee policy.

• From emails to analytics and your calendar, it integrates with what matters most for any online business.

• Its wide variety of themes and features allowing on-brand customizations is truly a great plus, as it can make your store stand out among the millions using this provider.

• Easy to use, whether tech-savvy or just starting.

• Make more money with Stan Store by sharing your referral link and getting people on board.

The best part? It’s beginner-friendly, yet comprehensive enough to scale. But let’s explore the cons as well.

Stan Store Cons

• The $29 tier is great to start, but big dreams might need the Creator Pro, especially for features like email marketing, discount codes, and upselling features.

• Users complain about poor customer support and too many AI-powered chatbots vs. humans responding to their complaints.

• With so many features, it might be a lot to take in initially, even if it’s beginner-friendly. Fortunately, the help center has a FAQ and helpful video tutorials.

Despite these hiccups, Stan Store has rapidly become the go-to for rising entrepreneurs and established business owners. Now, let’s see how Stan compares to popular alternatives.

Stan Store Alternatives

When selecting the right platform to make money online, consider your niche, audience, sales volume, and how these platforms’ fees and services will affect your net earnings.

Here’s a quick overview of three Stan Store alternatives:

1. Shopify: A market leader in e-commerce, Shopify supports both digital and physical storefronts, accounting for 10% of global e-commerce. It offers a drag-and-drop store builder, a suite of apps for customization, and analytics. Ideal for serious sellers, its monthly plans start at $29, with an option to pay yearly.

2. Patreon: A fan-favorite for membership models, Patreon allows creators to offer exclusive content to subscribers. It’s equipped with multimedia capabilities and analytics but includes transaction fees of 8% to 12% plus additional payment processing fees.

3. Linktree: Pioneering the link-in-bio service since 2016, Linktree centralizes all creator links. It offers marketing tools and Pro plans at $9/month for enhanced customization and a mini-store feature.

Stan Store Review: My Personal Experience

I wanted to get my digital marketing guide out to more people, and I was looking for something simple to help me monetize this asset.

With Stan Store. I set up my own digital shop in minutes and signed up for their 14-day free trial. Then, I uploaded this resource with just a few clicks, after customizing my store to look clean and professional, just like my Instagram feed.

The best part? I added my Stan Store link to my Instagram bio, and a few reels later, my followers were buying my guide.

Is Stan Store Worth it? Final Thoughts

After diving into what Stan Store has to offer, I’m sold on its value. From the effortless setup that had my digital shop running in no time to the ‘Link in Bio’ feature and its multiple integrations, Stan Store has been a game-changer for my business.

In essence, Stan Store does what it promises – it simplifies the process of selling digital goods for all creators.

So, if you’re asking yourself if Stan Store is worth it, hear me out: yes, it is. It’s an investment that pays for itself with the time, energy, and money you save with an all-in-one tool.

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