Are you tired of hearing the same old marketing advice that just doesn’t move the needle anymore? As someone who’s spent years helping businesses stand out in crowded markets, I’ve learned a thing or two about breaking through the noise with innovative marketing strategies!
Here’s the deal, there’s no magic formula, but unconventional, out-of-the-box thinking can make all the difference. In fact, in today’s fast-paced digital landscape, businesses that embrace unconventional marketing strategies tend to stand out from the competition, attracting more attention and engagement from their target audience.
So, let’s dive into some out-of-the-box marketing ideas that you can start using today to surprise and delight your audience.
Must Read Article: 9 Digital Marketing Business Ideas for Non-Stop Profit in 2025
1. Use Guerrilla Marketing Tactics for Maximum Impact
If there’s one thing I’ve learned from years of trying to get businesses noticed in a sea of competition, it’s this: the standard playbook only gets you so far. That’s why I started experimenting with guerrilla marketing. I’m telling you, there’s nothing quite like seeing people stop in their tracks, genuinely curious about what your brand is doing.
And the best part is that you don’t need a huge budget to make a huge impact. Guerrilla marketing is all about being scrappy, creative, and disruptive in a good way.
It’s a style of marketing that focuses on low-cost, high-impact strategies. Think about it like this: instead of renting a billboard, you paint a clever mural in a high-traffic area. It catches people off guard because it’s unexpected. That’s the magic of guerrilla marketing. It works because it plays on the element of surprise and gets people talking, which is really the goal here: Generate BUZZ!
Examples of Successful Guerrilla Campaigns
One of my favorites is Coca-Cola’s “Happiness Machine.” They placed a vending machine on a college campus that would randomly dispense flowers, pizzas, or absurd amounts of Coke bottles when students pressed the button. It’s such a simple idea, but students loved it, and the viral content practically created itself.
Then there’s the time IKEA set up an entire living room in a subway station. Can you imagine walking off the train into a perfectly furnished room?
It was cozy, inviting, and super photogenic. People sat down, took photos, and shared it all over social media. That’s the kind of engagement you want, genuine, organic, and driven by the customer.
How to Apply Guerrilla Marketing: Step-by-Step Guide
So, how do you actually pull off guerrilla marketing on a shoestring budget? Here’s my go-to plan:
Start with a Creative Idea: Think about your target audience and where they are. What unexpected place can you engage them? Maybe it’s outside a popular event or in an everyday setting like a park or coffee shop.
Keep It Simple: Guerrilla marketing doesn’t need to be complex. Often, the simpler the idea, the better. Chalk drawings, sticker campaigns, or flash mobs (if that’s your style) are easy to execute but can leave a lasting impression.
Leverage Free or Low-Cost Platforms: Use social media to amplify your marketing efforts. Encourage user-generated content by making your guerrilla tactic shareable. Whether it’s through a hashtag, a contest, or just something visually captivating, get people to spread the word for you.
Monitor the Reaction: This is crucial! Guerrilla marketing can be a bit unpredictable, so pay attention to how people react. If you notice any negative backlash, be prepared to adapt or pivot.
Potential Risks and How to Mitigate Them
Legal Risks: If your guerrilla marketing takes place in public spaces, ensure you’re not violating any laws. Always check with local authorities to avoid legal issues, such as needing permits.
Brand Misalignment: Guerrilla marketing should align with your brand’s image and message. Edgy tactics can backfire if they don’t fit your brand’s identity and may alienate your audience.
Balance Creativity and Caution: Strive to be memorable without going overboard. The right balance between creativity and brand consistency is essential.
Execution Over Budget: Success depends more on the idea and how well it’s executed rather than how much you spend.
2. Partner with Micro-Influencers for Niche Reach
When I first started exploring influencer marketing, I made a rookie mistake—going after the big names. You know, the ones with millions of followers and sky-high engagement rates? I thought that was the ticket to getting my brand noticed. But, man, was I wrong!
It wasn’t until I stumbled into the world of micro-influencers that things started clicking. Let me tell you, it’s not always about the follower count. It’s about authenticity and engagement, and that’s where micro-influencers absolutely shine.
Why Micro-Influencers Are Effective
Micro-influencers, those with follower counts ranging from 1,000 to about 100,000, are a goldmine for brands, especially those working within niche markets. They’re not celebrities; they’re regular people who’ve built tight-knit communities around shared interests. Here’s why they can be more effective:
Authenticity: Micro-influencers are regular people with tight-knit communities, making their recommendations feel like friendly advice.
Trust Factor: Audiences trust micro-influencers more than celebrity endorsements, as they view them as relatable and genuine.
Higher Engagement: Micro-influencers often have higher engagement rates (e.g., 8% engagement rate compared to 1-2% for larger influencers).
Meaningful Interactions: Their audience is more likely to act on recommendations, leading to more meaningful interactions and conversions.
Engagement Over Follower Count: Engagement is more valuable than large follower counts when it comes to influencer marketing success.
How to Find the Right Micro-Influencers
Now, finding the right micro-influencer can feel a little like online dating, lots of swiping left until you find “the one.” But don’t worry, there are plenty of tools to help. I’ve had great success using platforms like Upfluence, Heepsy, and even Instagram’s own search features. These platforms let you filter influencers by niche, location, and engagement rate, so you’re not wasting time scrolling through profiles that aren’t a fit.
I’d also recommend keeping an eye on your brand’s social media mentions. Sometimes the perfect micro-influencer might already be talking about your product or something closely related to it.
This happened to my client once when a micro-influencer in the sustainable fashion space posted about one of their eco-friendly products without being asked. Needless to say, we reached out and formed a partnership pretty quickly.
Crafting Win-Win Partnerships
Okay, so you’ve found your micro-influencer. Now comes the part that a lot of brands miss—creating a partnership that’s beneficial for both sides. The last thing you want is a one-sided deal where only the brand benefits. That’s just gonna leave the influencer feeling used, and trust me, people can tell when an endorsement feels forced.
Here’s a tip I learned the hard way: ask what they need from you. Sometimes, it’s not about payment. Maybe they’re looking for more exposure, exclusive access to your products, or even content collaboration opportunities.
I once struck a deal with a micro-influencer in exchange for her getting an exclusive sneak peek at a product launch. She loved being in the loop and, in turn, gave my brand some early buzz that money couldn’t buy.
And keep in mind, you’ve gotta make it easy for them to promote your brand. Provide clear guidelines, high-quality images, and even story templates if you can. But at the same time, let them infuse their own personality into the content.
After all, it’s their authentic voice that makes micro-influencers so effective.
3. Tap Into User-Generated Content (UGC) for Authenticity
When I first started exploring user-generated content (UGC), I didn’t quite get the hype. I mean, how could a few customer photos or reviews really help? But let me tell you, once I saw the results in action, I was hooked.
UGC is like having your loyal customers do the marketing for you, and they do it in a way that feels so much more authentic than any polished ad campaign ever could. It’s a game-changer because people trust other people way more than they trust brands.
Benefits of User-Generated Content (UGC)
UGC are very helpful to brands. They can drive engagement among many other things:
Builds Trust: UGC feels authentic and real because it shows products being used by real customers, not staged photoshoots or scripted testimonials.
Creates Social Proof: When people see others using and enjoying a product, it builds credibility and encourages them to try it themselves.
Ripple Effect: UGC has a viral nature, where one happy customer brings in more through tagging friends or sharing experiences.
Generates Organic Engagement: Customers share UGC because they genuinely love the product, creating natural, unforced engagement with a new audience.
Encourages Interaction: UGC encourages comments, questions, and shares, creating a positive chain reaction of increased visibility and engagement.
Ways to Encourage UGC
So, how do you get people to start creating content for you? There are so many ways to get the ball rolling, but here a few that have worked wonders for me:
Competitions: Running a contest (e.g., “post a photo with our product and tag us to win”) generates a large amount of UGC quickly because people love the chance to win something.
Branded Hashtags: They provide an easy way for your audience to connect with your brand and share their experiences. Hashtags make it simple to track and share UGC.
Unintended Uses of Hashtags: Customers can surprise you by using branded hashtags creatively, such as unboxing videos or memes, which can be very effective.
Customer Reviews: Reviews are an often underappreciated form of UGC. Detailed reviews are especially powerful for swaying potential buyers who are uncertain.
Encouraging Reviews: Simple follow-up emails asking customers to share their experience (e.g., “We’d love to hear how you’re enjoying [product]”) are effective for generating more reviews.
How to Repurpose UGC Into Powerful Marketing Assets
Now, once you have a bunch of UGC, don’t just let it sit there. Repurpose it! This is where UGC really shines, because it’s so versatile. You can turn customer photos into social media posts, include glowing reviews in your email marketing, or even feature user stories in your ads.
One trick I’ve learned is to build entire marketing campaigns around UGC. For example, I once took a handful of the best customer photos and built a month-long Instagram campaign highlighting each one. I added their reviews as captions, and the engagement on those posts was through the roof.
People connected with it on a deeper level because it wasn’t just the brand talking, it was real people sharing their experiences. So, if you’re not tapping into UGC yet, start today. It’s one of the most authentic ways to build trust, boost engagement, and grow your brand, without breaking the bank.
4. Launch an Interactive Marketing Campaign
Interactive marketing is all about creating experiences where your audience can actively participate rather than passively consume. It’s not just you talking at them; it’s a two-way conversation. Whether it’s through quizzes, polls, or even augmented reality (AR), interactive marketing gives your audience something to do, which naturally pulls them into your brand story.
Now, why does this work so well? Well, people love feeling involved! Plus, interactive content is a great way to boost brand awareness. When people engage with your content, they’re more likely to share it, especially if it’s fun or personalized, leading to organic reach and higher visibility.
Examples of Interactive Campaigns
There are a ton of ways to get creative with interactive marketing, Some of them include:
Quizzes: Quizzes like “Which character are you?” or “Which [Product] Fits Your Lifestyle?” are effective for engagement. They can drive traffic and offer personalized results, making users feel directly spoken to.
Polls: Polls provide quick, instant feedback and are easy to set up. Platforms like Instagram and Twitter make it simple for users to engage with just one tap.
Augmented Reality (AR): AR offers an immersive experience, like Snapchat or Instagram filters for trying on products (e.g., sunglasses, makeup). More on this later
Interactive Videos: Interactive videos allow users to choose how the story plays out, keeping them engaged. This format tells a brand’s story in a fresh, engaging way by involving users in decision-making.
Tools for Creating Interactive Content
Creating interactive content doesn’t have to be complicated or expensive. There are many affordable tools available that can help you engage your audience without the need for a big budget or technical team. Here are some of the best tools to get started:
Typeform & Interact (for Quizzes)
These platforms allow you to create visually appealing and engaging quizzes, perfect for embedding on websites or sharing on social media. They’re user-friendly and work great for lead generation and customer engagement.Instagram Stories, Facebook, & Twitter (for Polls)
These social media platforms have built-in polling features that make it easy to run quick, real-time polls. They’re free and excellent for boosting engagement instantly.Spark AR Studio (for Augmented Reality)
Spark AR Studio, Facebook’s platform, helps you create AR effects for Instagram and Facebook. It’s beginner-friendly with templates and guides, and it’s free to use—great for small businesses looking to experiment with AR.Rapt Media & Wirewax (for Interactive Videos)
These tools let you create clickable, interactive videos that engage viewers by allowing them to make decisions within the content. Although they’re not the cheapest, the unique engagement they provide can be worth the investment.
The beauty of interactive marketing is that it’s fun, engaging, and most importantly, it works. Whether you’re using quizzes to personalize recommendations, polls to get instant feedback, or AR to immerse your customers in your products, there’s something in it for everyone.
And the best part is that you don’t need a massive budget or a fancy team to get started. Just a bit of creativity and the right tools, and you’ll be engaging your audience in no time!
5. Leverage SMS Marketing for Personalized Customer Engagement
When I first dipped my toes into SMS marketing, I’ll admit, I was skeptical. I mean, who still reads texts when emails are filled with promotions, right? Well, turns out I was way off. SMS marketing isn’t just effective, it’s a powerhouse.
People are constantly checking their phones, and that little “ding” notification is hard to ignore. In fact, one of the most surprising things I learned was that SMS marketing boasts some of the highest open rates in the game.
According to recent stats by Sender, SMS open rates can soar to over 90%! Think about it, when was the last time you ignored a text message? The immediacy of SMS marketing means that your message lands right in front of your customer almost instantly, and if it’s crafted well, it gets read and acted on.
Why SMS Marketing is Effective
SMS marketing is powerful for two main reasons: its high open rates and its immediacy. Unlike emails, which often sit unopened for hours or even days (if they’re read at all), text messages are usually opened within minutes. One campaign I ran had over an 85% open rate within the first 15 minutes of sending! That kind of instant engagement is a game-changer.
Plus, because people don’t receive as many marketing texts as they do emails, your message stands out more. The real magic, though, comes from its personal touch. People treat texts differently than they do emails, they’re more intimate, making it feel like you’re having a conversation with a friend rather than being marketed to.
Building Your SMS List
Before you start crafting those texts, though, you’ve gotta build your SMS list. Now, don’t just go adding numbers willy-nilly. Trust me, people hate that. You want to grow your list ethically and effectively. The best way I’ve found? Offer something of value. Maybe it’s a discount, early access to a sale, or exclusive content—something that entices people to willingly give you their number.
I remember running a campaign where we offered a 10% discount for anyone who signed up for SMS updates. Not only did we get a solid number of sign-ups, but those people were genuinely interested in what we had to offer, meaning they were more likely to engage later on.
You also want to be clear about what they’re signing up for. Transparency is key here. Let them know they’ll receive updates, offers, or whatever else you plan to send. That way, there’s no shock when their phone starts pinging with your messages. It’s all about building trust with your audience.
Crafting Personalized SMS Campaigns
Crafting personalized SMS campaigns is all about making each message feel relevant and targeted to your customer. Here are the key tips for creating effective SMS campaigns:
Keep It Personal: Use the customer’s name or reference their past purchases to make the message feel tailored, not like a generic mass text, even if it is. Personalization builds stronger connections. Something as simple as, “Hey [First Name], don’t miss out on this week’s sale—up to 30% off the items you’ve been eyeing!” can feel personal and targeted.
Clear Call-to-Action (CTA): Always include a clear CTA like “Shop now” or “Get your discount.” Make sure your customers know exactly what to do next.
Create Urgency: Add a time-sensitive element to your message, such as “Only for the next 24 hours,” to encourage quicker action. A ticking clock motivates customers to engage.
Don’t Overdo It: Avoid sending messages too frequently. Overloading your audience with texts can lead to unsubscribes. Stick to important updates or valuable promotions that offer real benefits.
With its high open rates, instant reach, and personal touch, SMS marketing is one of the most effective tools out there for personalized customer engagement. Just remember, build your list ethically, craft personalized messages that feel conversational, and always offer something of value. Your customers will thank you.
6. Use Experiential Marketing to Create Memorable Brand Experiences
If there’s one marketing approach that’s always fascinated me, it’s experiential marketing. I mean, what better way to connect with your audience than by giving them an experience they’ll actually remember? Experiential marketing is all about immersing people in your brand by creating live, interactive events or experiences that go beyond just selling a product.
The idea is to make your audience feel something, and that emotional connection is what makes these experiences stick in their minds long after the event is over. In fact, research shows that people are more likely to form positive memories around experiences than products, so creating a positive brand interaction can do wonders for loyalty and engagement.
I once attended a pop-up shop for a clothing brand that literally turned a corner of a busy street into a mini tropical getaway. Palm trees, beach chairs, coconut drinks. It wasn’t just about the clothes; it was about feeling like you were transported to a beach, even if you were in the middle of the city.
It made a lasting impression because it was so unexpected and immersive, and I bet that every person who experienced it associated that feel-good vibe with the brand long after.
Tips for Running Your Own Experiential Event
You might be thinking, “how can a small business pull something like this off?” Don’t worry—experiential marketing doesn’t have to break the bank. It’s all about creativity and scalability.
Start Small but Personal: You don’t need a huge space or tons of props to create an impactful experience. Focus on making the experience personal and relevant to your audience. For example, a local bakery could offer an interactive bread-baking workshop where customers can roll their dough and bake their own loaves. It’s simple but immersive.
Use Existing Resources: Partnering with local businesses or using existing events is a great way to keep costs down. Let’s say you’re launching a skincare product. You could partner with a yoga studio for a wellness day and set up a mini “hydration station” where people can try out your products after their workout. It integrates seamlessly into an existing experience.
Leverage Social Media: Make your experience something that people want to share. Use a catchy hashtag, set up photo-friendly areas, or offer something exclusive that will make attendees whip out their phones to document the event. Creating shareable moments is key to getting more eyes on your brand without needing a huge advertising budget.
Keep It Aligned With Your Brand: The most important thing is to make sure the experience reflects your brand’s core values. If you’re a tech brand, think about ways to offer hands-on, tech-driven experiences, like allowing people to test out the latest gadgets in a fun environment.
7. Leverage Augmented Reality (AR) for an Immersive Experience
I’ll never forget the first time I tried an augmented reality (AR) experience. I was browsing on my phone, just minding my business, and then a furniture ad popped up. But instead of the usual “click here” nonsense, it let me place the furniture in my living room, through my camera!
I could literally see what that couch would look like in my space. It was like magic, and I thought to myself, “This is what marketing should be.” AR is no longer just a cool tech gimmick, it’s becoming an incredibly useful tool for brands to create immersive, engaging experiences for their customers.
How AR is Revolutionizing Marketing
So, why is AR such a game-changer in marketing? The key lies in its ability to bridge the gap between the digital and physical world. You’re not just showing someone a product, you’re letting them interact with it.
Imagine being able to try on sunglasses without leaving your home or seeing what a new paint color looks like on your walls without lifting a brush. AR brings products to life, and it’s doing so in a way that connects with customers on a deeper level.
This shift towards immersive, experience-driven marketing isn’t just a trend. Studies have shown that 61% of consumers prefer shopping with brands that offer AR experiences. And honestly, I get it. It’s one thing to see a product online, but when you can interact with it in a tangible way, it builds more confidence in your buying decision.
Plus, it’s just plain fun! From what I’ve seen, customers are more likely to remember and purchase from a brand that made their shopping experience feel unique and interactive.
Examples of AR in Action
Now, I’m sure you’ve seen some big brands do amazing things with AR. Again, take IKEA for instance. They launched an app called “IKEA Place,” where users can pick furniture items and virtually place them in their home using their phone camera.
It’s one thing to see dimensions on paper, but actually visualizing how that sofa fits in your space? That’s next-level engagement.
Another great example is Sephora’s Virtual Artist app. Sephora lets users “try on” different shades of makeup using AR technology. I’ve seen people spend hours playing with different lipstick shades, eyeshadow combinations, it’s like a virtual dressing room for makeup lovers.
And here’s the kicker: people who interact with AR features tend to spend more time with the brand and are more likely to make a purchase.
Even smaller brands have gotten creative with AR. I remember coming across a wine company that used AR on their labels. When scanned with a phone, the label came to life with an animated story about the vineyard’s history. It turned an ordinary bottle into something interactive, engaging, and most importantly, Memorable!
How to Implement AR on a Budget
You don’t need a big brand budget to implement augmented reality (AR) for your business. There are plenty of affordable tools that can help small businesses create immersive AR experiences. Here are a few key options to get started:
Spark AR Studio
A free tool from Facebook that lets you create AR filters and effects for Instagram and Facebook. It’s beginner-friendly and requires little to no coding knowledge.Zappar
An affordable platform that helps small businesses design interactive AR experiences for product packaging, business cards, and more. It’s perfect for enhancing everyday marketing materials with a digital twist.Simple QR Code Solutions
If you’re just starting out, even a basic QR code that links to an interactive landing page can offer an “AR light” experience. It’s cost-effective and still adds a layer of engagement.
By using these tools, you can implement AR without stretching your budget, adding a new level of interactivity to your marketing strategy.
8. Use Digital Signage to Amplify Your Brand Presence
In simple terms, digital signage is the use of large digital displays, like the ones you see in stadiums, shopping malls, or airports to promote products, services, or even just to send brand messages. Instead of static posters, these displays are dynamic and versatile, allowing businesses to create more engaging and adaptable content.
The best part is that digital signage connects with a broader audience by being present in high-traffic areas, ensuring that even those who weren’t looking for your brand get a little nudge.
It’s not just for big corporations either. I’ve seen small local shops use it to promote their seasonal sales or highlight special offers, and it really helps them stand out from their competition. Digital signage, in its essence, is like having a conversation with your potential customers without saying a word.
How Digital Signage Promotes Your Business
Digital signage is a powerful tool that boosts visibility and provides flexibility for your business. Whether promoting your latest offer or giving practical information, here’s how digital signage works to your advantage:
Increased Brand Visibility: Digital signage helps catch attention, especially in busy areas. A local café, for instance, increased foot traffic by displaying daily specials on a digital sign.
Flexibility for Last-Minute Changes: Unlike printed signs, digital signage lets you instantly update promotions or announcements. This flexibility ensures your content stays fresh and relevant, adapting to real-time needs.
Providing Practical Information: Digital signage doesn’t just promote; it helps. Airports and train stations use it for real-time updates and wayfinding, making navigation easier for customers.
Enhancing Event Organization: At trade shows and events, digital signage is used to display booth locations, schedules, and announcements, ensuring a more organized experience for attendees.
Tips for Using Digital Signage on a Budget
You don’t need a big budget to start using digital signage for your business. With a little creativity, you can make it work with what you already have. Here are some practical tips to get started:
Repurpose Existing Screens: Use TVs or screens you already own, and pair them with affordable tools like ScreenCloud or Canva to create visually engaging content.
Use Tablets for Promotions: Even a tablet at your store’s checkout counter can serve as effective digital signage to display special offers or highlight new products.
Look for Second-Hand or Lease Options: Consider buying second-hand digital signage equipment or leasing it. Many businesses upgrade and sell older models that still work perfectly, helping you save money.
Keep it Simple and Creative: Start small with simple but impactful content, like rotating promotional messages or a digital menu board, to enhance your customers’ experience without overspending.
In conclusion, digital signage is one of those marketing tools that, once you start using it, you’ll wonder how you ever did without it. Whether it’s promoting your brand, sharing valuable information, or engaging your audience with dynamic content, this form of marketing helps your business stand out in ways that static ads can’t. Plus, with some affordable options, you don’t need to be a big brand to make a big impact.
9. Collaborate with Local Businesses for Cross-Promotion
Collaborating with local businesses for cross-promotion is one of those marketing strategies that might seem old-school, but trust me, it’s incredibly effective.
I used to think, “Why would another business want to help me promote my stuff?” But once I gave it a try, I saw how powerful it could be, especially when you’re both aiming for similar customers.
Cross-promotion is a win-win: you get access to a new audience, and your partner does too. Plus, it’s an awesome way to build relationships within your community.
Benefits of Local Collaborations
First, let’s talk about the benefits. The most obvious one is increased reach. When you collaborate with another business, you’re tapping into their customer base, which might not have been familiar with your brand before.
Another huge plus is trust. People are more likely to trust your brand if they see it associated with a business they already know and love. And it’s not just about the individual customer relationships—it’s about being part of the community.
When local businesses support each other, it creates a network that feels authentic and supportive, which is something you can’t always achieve through digital-only marketing strategies.
How to Find the Right Partners
Finding the right local business partners is key to a successful collaboration. Here are some tips to help you choose the best partners for cross-promotion:
Align Brand Values and Audience: Look for businesses that share your brand values and appeal to the same customer base. For example, a fitness studio and a juice bar would naturally complement each other.
Research and Network: Attend local events, connect with other business owners, and explore companies that already have the trust of the community you want to reach.
Start Small: Begin with small collaborations like exchanging business cards or offering mutual discounts, which can grow into larger partnerships over time.
Best Practices for Successful Collaborations
Collaborating with local businesses is a great marketing strategy, but ensuring success requires careful planning and communication. Here are some best practices to keep in mind for effective partnerships:
Clear Communication and Shared Goals: Ensure both businesses are on the same page about the goals, whether it’s increasing foot traffic, boosting social media engagement, or driving sales. Clear expectations prevent misunderstandings.
Run Joint Events: Host an event that benefits both businesses. For example, offer cross-promotions like a discount at one business when customers make a purchase at the other. Promote the event through shared graphics, posters, and social media posts to create a cohesive marketing campaign.
Promote Each Other’s Brands: Support your partner by promoting their business as much as your own. Share their social media posts, mention them in your email marketing, or consider writing blog guest posts to strengthen the collaboration and build trust with your audience.
Evaluate and Refine: After the campaign, review the results. Did it bring in new customers? Did you see an uptick in social media engagement? Use this feedback to improve future collaborations and strategies.
Out-of-the-Box Marketing Ideas: Wrapping Up
Now that you’ve got these 9 out-of-the-box marketing ideas in your arsenal, it’s time to get creative and start implementing! The key is to experiment, measure results, and refine your strategies based on what works for your audience.
Don’t forget, innovative marketing isn’t just about big budgets, it’s about big ideas. So go ahead, try one or two of these strategies, and let us know how it goes!
